5 Common Mistakes First Time Entrepreneurs Make

Starting a business can be an exciting and fulfilling experience. The freedom of being your own boss, the potential for unlimited income, and the ability to create something from scratch are all reasons why many people choose to become entrepreneurs. However, starting a business is not easy, and many entrepreneurs make common mistakes that can hinder their success. 

Some of the most successful entrepreneurs in today’s business world started at a young age. Some of these businesses have failed because, in some cases, the timing of the idea wasn’t quite right. But in many cases, company failures are more closely related to missteps on the founder’s part.

Generally 50% to 70% of small businesses fail within the first 18 months

In this article, we will discuss the top 5 mistakes entrepreneurs make and provide tips on how to avoid them.

Lack of Planning

Many young entrepreneurs, filled with excitement and exuberance, may not have the most solid plans in place. These plans have often not been properly thought out. Many entrepreneurs come up with fantastic ideas for goods or services, but they don’t write a business plan outlining the necessary steps to convert those ideas into profitable ventures. Without a strategy, it’s easy to go off course, squander money and time, and eventually fail.

Making a thorough business plan that details your objectives, target market, competitors, marketing tactics, financial predictions, and other information is essential to avoiding this error. Your plan need to be thorough, grounded in reality, and adaptable enough to accommodate shifts in the market or your company’s operations. Spend some time learning about and analyzing your industry, as well as the demands and desires of your target market and developing your USP. You’ll remain motivated, focused, and on course if you have a good plan.

Lastly, remember to periodically review and revise your plan. Your company is dynamic, thus your plan should also be flexible. Your plan should change and grow with your business.

Not Embracing Technology

In today’s digital age, technology is an essential part of any business. Unfortunately, many entrepreneurs make the mistake of not embracing technology and using it to their advantage.

Adopting new technologies is essential for entrepreneurs to manage their firms efficiently. Keeping up with technological advancements can help businesses stay competitive in the market, reduce costs, and stay relevant. Missed chances and falling behind rivals might result from not keeping up with technological improvements. For entrepreneurs to continue to be successful in their fields, they must stay current with emerging technologies.

By embracing technology, you can stay ahead of the competition and provide a better experience for your customers. Don’t be afraid to experiment with different tools and platforms to find what works best for your business.

Picking the wrong co-founder

Choosing someone as a partner is one of the biggest and first responsibilities you will have to fulfill as a business owner. The impact of this decision on the business cannot be overstated. Be aware of your own skills and wisely choose someone who will be able to complement those skills.

In order to steer clear of these potential dangers, the person offers eight useful guidelines for assessing possible partnerships:

  • Trust: Since every spending decision affects both spouses, think carefully about how much you trust the one handling your personal funds.
  • Friendship: Consider whether a friendship is built on common objectives and ideals rather than making snap judgments based only on how well you get along.
  • Trial Run: Choose people you have previously worked with, making sure they are capable of working as a team and rising to difficulties.
  • Role Defintion: Make a distinction between consultants, staff, and partners; stay away from joint ventures based only on budgetary considerations.
  • Diverse Strengths: To properly balance the business and avoid talent overlaps, make sure partners have a variety of strengths.
  • Equitable Responsibilities: To avoid animosity and strife, specify and agree upon each partner’s responsibilities in detail.
  • Financial Agreements: To prevent future disputes, discuss how funds will be used and profits will be distributed up front.
  • Contracts and valuation: Stress the significance of thorough contracts and provide a clear mechanism for valuing the business in the event that a partner decides to quit.

Forgetting about the customer

Customers’ satisfaction is key but very often, entrepreneurs ignore this  in the pursuit of economic success. For small and new businesses to be profitable and survive, customer service is crucial. Bigger businesses, however, can alienate the very clients who drove their success by becoming impersonal in their attempt to streamline processes. 
Customer satisfaction is so much more than just completing orders; it’s also essential to attracting devoted, lifelong clients who will spread the word about your company. 
Unlike traditional advertising, this form of promotion requires no financial investment but necessitates a commitment to quality, service, and value. 
Customer satisfaction is the biggest link in the equation of a successful business: Customer + Order = Money. 
Amidst the challenges of competition and organizational complexities, entrepreneurs must prioritize customer satisfaction.


It takes time to build a successful business, and there will probably be times when it looks like failure is inevitable. Successful entrepreneurs possess the patience needed to persevere through protracted periods of stagnation in order to eventually achieve success. Astute entrepreneurs understand that it can require multiple setbacks prior to a product modification enabling their enterprise to attract customers and attain prosperity.


It is said that a whopping 18.4% of businesses fail in less than 12 months of being open. One in five businesses is predicted to fail within their first 18 months. Following the trend line, this business failure statistic rises to 30.6% after two years. Entrepreneurs must begin to consider some of the factors above to help raise the chances of their businesses succeeding.

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