5 ways small businesses can use ChatGPT to improve productivity

In this article, we will discuss 5 ways small businesses and entrepreneurs can use ChatGPT to improve communication, content creation, data analysis, and customer service. 

ChatGPT, developed by OpenAI, has become a very popular online tool since its global public release, offering businesses and individuals a dynamic, generative AI chatbot capable of unique responses and advanced thinking. 

One of the difficulties of running a small business is competing with huge companies in the same space. Since the launch of ChatGPT, the tool has become available for small businesses to leverage for various tasks.

ChatGPT has proven to be incredibly valuable in automating tasks, streamlining operations, and amplifying work output. 

While many believe that AI tools are going to take people’s jobs, we believe that AI tools like ChatGPT are more likely to transform existing processes, requiring employees to adapt by incorporating AI/ChatGPT into their tasks.

What is ChatGPT?

ChatGPT is a generative AI chatbot developed by AI research and deployment company OpenAI. ChatGPT and its successor, GPT-4, are bots that can develop responses to almost any written prompt. More specific prompts and commands produce more specific responses. 

ChatGPT uses advanced machine learning techniques so it can understand prompts and commands to generate human-like texts, which is useful for a good number of things. 

All users can use ChatGPT for free, in its basic version, but ChatGPT Plus, which costs $20 a month, provides advantages such as priority access to new features, faster responses, and continuous access during periods of high demand. 

ChatGPT Plus also makes use of GPT-4, an enhanced iteration of OpenAI’s GPT software that offers enhanced problem-solving capabilities and a more extensive general knowledge repository.

Content Creation [not for websites]

ChatGPT can be used to develop X tweets, Facebook posts, and other text-based social media content. For small businesses that have to often rationalise staff and tasks, it becomes quite difficult to have one individual dedicate so much time to come up with social media posts each day. It is the reason big businesses hire social media specialists. 
Here’s where ChatGPT shines for small businesses: You can task ChatGPT to write in your voice by analysing previous emails, your other blog posts, et al. 
We should, however, mention in this article that while ChatGPT may be extremely helpful in creating content for small businesses, it should not be used to write blog posts. This is because Google has already mentioned  that AI-generated content, for websites, is against their terms and conditions. If you use ChatGPT to generate text for your website, it can cause the website to be penalised and lose its valued ranking in the Google search engine. This isn’t helpful for small businesses. 

Brainstorming for New Ideas

As a small business owner, have you been struggling to get a major prospective client’s or an already existing project moving forward smoothly? Have you seen a decline in sales as a small business? Again, have you been trying to boost your social media posts and pages? 

For small businesses, ChatGPT can help you brainstorm solutions for the challenges you face in your company, especially when, as a small business, you are unable to hire specific people entirely dedicated to that role. 

It is a rather simple process. All you need to do is ask ChatGPT to come up with a list of solutions for a specific problem. Once a list is generated, you and your team can now take the time to look through the items stated. You, however, have to be cautious, as not all answers from ChatGPT may be relevant to the situation. 

Additionally, when you are trying to develop blog posts about your business with SEO-friendly titles, ChatGPT can be of very good help.

Customer Outreach Emails

Research has shown repeatedly that email marketing plays a vital role in the sales funnel. This would mean that, as a small business, you send out weekly or monthly promotional emails to customers and potential customers. For existing customers, checking in with them often would promote loyalty, while emails to potential clients could help a client. 

But what if, as a small business, you do not have dedicated people to help craft these emails as often as they need to be sent out? 

Well, you can let ChatGPT generate your outreach emails! All you need to do is give specific prompts about what you want written, and ChatGPT will give you samples. In some cases, a few adjustments would have to be made to the written texts. 

ChatGPT lets you, as a small business, write emails and messages that are clear, concise, and persuasive. ChatGPT can produce emails in a variety of languages. 

Language Translation

Many years ago, before the rapid development of technology, many businesses, particularly small businesses, were forced to operate within specific geographic areas. 

Small businesses did not have the infrastructure or capital to expand to other geographical locations. Today, it has become very simple for businesses to expand to locations beyond their current physical locations. Businesses, small or otherwise, could harness the power of the internet and make this happen. 

However, there is a major problem: language barriers. 

Although there are many translation tools available online, many produce translations that may be difficult to understand. 

ChatGPT can produce well-crafted translations, and even more interesting is that ChatGPT can adapt the tone of texts to specific styles to include formal or informal local slang and professional jargon. 

With the assistance of ChatGPT, small businesses can create content in a matter of minutes in a varied number of languages. 

Clarifying Complex Ideas

The ability of ChatGPT to explain things is one area where it excels. With the exception of current events, the tool can somewhat respond to practically any inquiry because it has digested enormous volumes of data. Since ChatGPT’s data only extends until 2021, some of its answers regarding subjects that are very fresh may be inaccurate or outdated. Still, it does rather well if you think of it as an automated encyclopedia that can explain things at different levels. 


Running small businesses can be a daunting task. It demands all your attention and resources. If particular care isn’t taken, as a small business owner, you can burn out quickly but it doesn’t have to be so. Take advantage of new tech tools available to make running businesses simpler.

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